A few years into running my business, I hit a wall. Not just a tired wall, a full-blown burnout.
Why? – Because I was saying yes to everything.
☕ Coffee chats with anyone who asked.
🎤 Speaking gigs that didn’t light me up.
⏳ “Quick projects” that stole hours and energy from what really mattered.
I left corporate life to stop living by someone else’s agenda…
And yet, here I was again different packaging, same game.
That moment woke me up.
I realised I had to get brutal about what mattered.
So I anchored myself to my Core 4 values:
📈 Growth
🔥 Excellence
⚪ Simplicity
🤝 Collaboration
Now, when an opportunity shows up, the rule is simple:
- If it aligns with my Core 4: I’m in. 🔥
- If it doesn’t: I say no. 👋
Every no is not just a rejection.
It’s protection of my energy, my vision, and my bigger YES.
Saying no turned from guilt… into power.
It sharpened my focus.
It fuelled my momentum.
It kept me playing my game , not someone else’s.
Your Move
Do you know your Core Values?


