This policy explains what personal information we collect when you visit baijusolanki.com, ask for one of our free guides, join our emails, get in touch, or work with Baiju, and what we do with it. We have kept it as short and plain as we can. If anything is unclear, just email us at baiju@baijusolanki.com.

1. Who we are

This website, and Baiju Solanki’s coaching, speaking and free guides, are run by EnSpirit Global Limited, a company registered in England and Wales (company number 13777428). Our registered office is 8 Hemmells, Basildon, Essex, England, SS15 6ED.

In this policy, “we”, “us” and “our” mean EnSpirit Global Limited. We are the “controller” of your personal information, which means we decide how it is used and we are responsible for looking after it.

For anything to do with your personal information, contact us at baiju@baijusolanki.com or write to us at the address above.

2. The information we collect

Depending on how you deal with us, we may collect:

• Contact details: your name and email address, and anything else you choose to give us, such as your phone number, organisation or job title.
• Instagram details: if you ask for a free guide on Instagram, your Instagram name and the messages you send us, which guide you asked for and when you agreed to receive our emails.
• Email activity: whether our emails reach you, whether you open them, which links you click, and when you unsubscribe. Like most email services, ours records this using small tracking images and links within the emails.
• Enquiries and messages: what you tell us when you email us, fill in a form or book a call, for example about speaking at your event or about coaching.
• Client information: if you work with Baiju, your contact and billing details, the agreement between us, and notes about your coaching sessions, goals and progress.
• Assessment answers: if you take our Leadership Identity Diagnostic, your answers, your results and the details you enter to receive your report.
• Website information: your IP address, browser and device type, the pages you visit and how you found us. Some of this is collected using cookies (see section 8).

Sometimes, during coaching, people choose to share sensitive information, for example about their health or wellbeing. We only record this if you agree, and only where it helps your coaching. We never ask for it otherwise.

3. How we use your information, and why

Data protection law says we must have a valid reason (a “lawful basis”) for each way we use your information. Here is what we do and the reason for each.

Free guides through Instagram

When you comment the keyword on one of our Instagram posts, we use HighLevel (GoHighLevel) to reply to your comment and send you a direct message on Instagram. The message asks you to follow @baijusolanki and to reply with your email address, and we then send you a link to your guide. We do not check whether you follow us. Your Instagram name, the messages you send us, your email address, the guide you asked for and the time you agreed to receive our emails are saved in HighLevel, our contact database and email platform.

• Sending you the guide you asked for: our legitimate interests in sharing our free guides with our community and answering your request.
• Sending you emails afterwards: your consent. When you give us your email address we tell you: “I’ll also send you the odd bit of useful stuff. Unsubscribe anytime.” That means a short series of welcome emails, then occasional emails with useful ideas and tools.

Our emails, including the Weekly Nudges

If you sign up for our emails on Instagram or on this website, we will send them to you because you have given your consent. Every email has an unsubscribe link, and you can also unsubscribe by replying to any email or writing to baiju@baijusolanki.com. If you reply to one of our emails, Baiju reads it himself.

Enquiries

If you get in touch about speaking, coaching or anything else, we use your details to reply, to talk it through with you and, where relevant, to put together a proposal. Our lawful basis is our legitimate interests in answering enquiries and running our business, or taking steps at your request before entering into a contract with you.

Coaching and speaking clients

If you or your organisation work with us, we use your information to deliver the coaching, keynote or programme you have booked, to arrange sessions, to invoice and to keep proper records. Our lawful bases are the contract between us, our legal obligations (for example, keeping tax and accounting records), and our legitimate interests in managing our client relationships well. If you share sensitive information during coaching, we record it only with your explicit consent.

Leadership Identity Diagnostic

Our diagnostic runs on ScoreApp. We use your answers to produce your personalised results and report, because you asked for them (our legitimate interests in providing the tool you chose to use). We will only send you marketing emails afterwards if you have agreed to them.

Running and improving our website

We use website information to keep the site secure and working properly (our legitimate interests), and, if you allow analytics cookies, to understand how visitors use the site so we can improve it (your consent).

Legal reasons

Occasionally we may need to use or keep information to comply with the law, or to establish or defend a legal claim (our legal obligations and legitimate interests).

We do not sell your personal information, and we do not make any decisions about you by automated means that have a legal or similarly significant effect on you.

4. Who we share your information with

We use a small number of trusted service providers to run our business. They handle your information only on our instructions and must keep it safe. They are:

• HighLevel (HighLevel, Inc., USA), also known as GoHighLevel or LeadConnector: our contact database, email platform and Instagram messaging tool. It sends our emails, replies to comments and sends our Instagram direct messages for free guides, and runs the email sign-up form on this website.
• Google (Google Workspace, for our email and documents; Google Analytics, for website statistics; YouTube, for the videos on our site; and Google Fonts, which displays the text on our site).
• Hostinger (EU): hosts this website.
• ScoreApp (UK): runs our Leadership Identity Diagnostic.
• Calendly (Calendly LLC, USA): if you book a call with us through a booking link on our website.
• Our guide pages: our free guides are hosted on a separate web page (for example, is-it-too-late.sites.tab.bot). That page does not ask for your details or use tracking cookies.

Instagram is run by Meta Platforms. When you message us on Instagram, Meta also handles that information as a separate controller, under its own privacy policy. HighLevel connects to our Instagram account through Meta’s official tools to send and receive our Instagram messages.

We may also share information with our professional advisers (such as accountants, lawyers and insurers), with the authorities where the law requires it, or with a buyer if our business is ever sold, in which case your information would stay protected in the same way.

5. International transfers

Some of our providers, such as HighLevel, Calendly and Google, are based in the United States or may process information outside the UK. Whenever your personal information leaves the UK, we make sure it is protected to UK standards. We do this by relying on UK government adequacy regulations (including the UK-US “data bridge” for US companies certified under it), or by using the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses. If you would like more details, please contact us.

6. How long we keep your information

We keep your information only for as long as we need it. These are our standard periods:

• Email list: until you unsubscribe or ask us to delete your details. After that, we keep a short record (your email address and the date you unsubscribed) so that we never email you again by mistake. If you have not opened or clicked any of our emails for two years, we may remove you from the list.
• Instagram messages and guide requests: up to two years after you last interacted with us.
• Enquiries: two years from our last contact, unless you become a client.
• Client records: six years after our work together ends, to meet tax and legal requirements.
• Diagnostic results: two years after you take the diagnostic.
• Website analytics: no longer than 14 months.

We may delete information sooner. Occasionally we may need to keep it for longer, for example if the law requires it or there is a legal claim.

7. Your rights

You have the right to:

• Access: ask for a copy of the personal information we hold about you.
• Rectification: ask us to correct information that is wrong or incomplete.
• Erasure: ask us to delete your information.
• Restriction: ask us to limit how we use your information.
• Objection: object to us using your information on the basis of our legitimate interests. You can object to marketing at any time, and we will stop.
• Portability: ask us to send information you have given us to you, or to another organisation, in a common electronic format.
• Withdraw consent: you can withdraw your consent at any time, for example by clicking “unsubscribe” in any email. This does not affect anything we did before you withdrew it.

To use any of these rights, email baiju@baijusolanki.com. It is free, and we will reply within one month. We may need to confirm your identity first. Some rights have legal limits, and if one applies we will explain why.

8. Cookies

Cookies are small files that a website stores on your device. This is what our site uses:

• Essential cookies: a small number that the site needs to work, stay secure and remember your cookie choices.
• Analytics cookies: Google Analytics (through Google Site Kit) tells us how many people visit, which pages they view and how they found us. We only set these cookies if you agree to them.
• Embedded content: the videos on our site come from YouTube, and our email sign-up form comes from HighLevel. These services may set their own cookies or collect information when you view or use them. Our booking links take you to Calendly, which has its own cookies.

We do not use advertising cookies or social media tracking pixels on our website.

You can accept or decline non-essential cookies using our cookie banner, and change your mind at any time through the “Cookie settings” link at the bottom of every page. You can also block or delete cookies in your browser settings.

9. Children

Our website, guides and services are for adults. They are not aimed at anyone under 18, and we do not knowingly collect information about children. If you think a child has given us their details, please let us know and we will delete them.

10. Keeping your information safe

We take sensible steps to protect your information. We use reputable providers, limit who can see your information, and protect our accounts with strong passwords and two-step verification. No system is completely secure, but if something ever went wrong, we would act quickly and tell you and the regulator where the law requires us to.

11. Other websites

Our site links to other websites and platforms, such as Instagram, LinkedIn, Amazon and booksellers. They have their own privacy policies, and we are not responsible for how they use your information.

12. Complaints

If you are unhappy with how we have handled your information, please tell us first at baiju@baijusolanki.com, and we will do our best to put it right.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator:

• Website: ico.org.uk
• Phone: 0303 123 1113
• Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

13. Changes to this policy

We may update this policy from time to time, for example if we start using a new service. The “last updated” date at the top shows when it last changed. If we make a significant change, we will let you know by email where appropriate.

14. Contact us