About
I am a Performance Psychologist, TEDx speaker, and author of Humanity’s Edge, published by Wiley.
For over 20 years I have worked with senior leaders and their teams across professional services, financial services, law and entrepreneurship helping them close the gap between where they are operating and where they are capable of operating.
My work is built on one principle: most leaders do not have a team performance problem. They have a self-leadership, clarity, communication and accountability problem.
When you solve it at the leader level, you create the standards, behaviours and accountability that high-performing teams are built on.
This is what I call The Human Advantage the edge AI cannot replicate and competitors struggle to copy, because it lives in the quality of your leadership, your standards, your communication and your culture.
I am the founder of EnSpirit Global, working with leadership teams on transformation, and EnSpirit AI Technologies, working at the intersection of human leadership and AI. I am also an award-winning businessman and former Businessman of the Year.



My latest book, Humanity's Edge, with a foreword by Piers Linney MBE, is the playbook for the leader who knows AI is changing everything but is not sure what that means for how they lead.
At 55 I am running two companies at the intersection of AI and human leadership. Everything I teach I am living in real time.
I could have stayed comfortable. I chose reinvention instead.
"Leadership is humanity's edge. AI executes the rest."
Every Monday Baiju will inspire and motivate you to take real action on your life, your business or your career. Each message is packed with actionable advice and compelling insight from some of the worlds leading business minds.
“Totally on point! Everything outlined by Baiju is both relevant and important; to sum up it’s about your Vision, Values and Velocity.”
Ketan Makwana